2010
04.13
04.13
This May, L2’s Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow’s affluent consumers. The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
Featuring:
• HIGH-VELOCITY PRESENTATIONS (TED format) by thought leaders from industry, academia,
and Gen Y
• GROUNDBREAKING RESEARCH on Gen Y values, spending power, and media consumption
• PERFORMANCES by Gen Y emerging artists
• EDGE-OF-THE NETWORK product demonstrations
• NETWORKING with 500+ senior executives from prestige, media, and technology firms
Agenda:
| SCOTT GALLOWAY: The Next “Greatest” Generation |
| MATTHEW BISHOP: The World Gen Y Will Inherit |
| JANE BUCKINGHAM: What Gen Y Wants from Your Brand |
| JARED COHEN: How Gen Y & Technology Are Changing the Course of History |
| KRYSTAL BALL: How Gen Y Will Govern |
| DR. JAY PARKINSON: Gen Y, Health, & the House Call |
| ERIN SCHRODE: The Green Generation |
| MARK ZANDI: Economic Forecast for Gen Y |
| CINDY GALLOP: Make Love Not Porn |
| DEMO: From the Edge of the Network |
| STERLING LANIER: A Video Tour of Young Affluents’ Closets |
| GREG SHOVE: Finding Gen Y Online |
| ADAM WALDEN: Video Games: Insights & Demo |
| LAURA McEWEN: Gen Y, Fashion, & Influence |
| ANDREW WAGNER: Mindful Consumption: Gen Y & the New Marketplace |
| BEN KAUFMAN: Crowdsourcing, Product Development, & Gen Y |
| DOUG AKIN: How Gen Y Can Evangelize Your Brand |
| PANEL: Prestige Brands They Love |
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